Clash Of The Mammoths

The News: A lawsuit filed in U.S. District Court in Utah claims the Utah Mammoth (an NHL hockey team) and Mammoth Hockey LLC (a manufacturer of hockey equipment) have reached a stalemate in the trademark fight.

The Source: https://apnews.com/article/nhl-utah-mammoth-lawsuit-13054a0ec489d940bab443fa924e3b70

The Takeaway: This highlights the reason why paying for trademark registration now can avoid massive legal bills and a forced rebranding later. Just like in the Buc-ee’s example, costly trademark disputes can bubble up for local businesses years after they started using their trademark in commerce on a purely local level.

Federal trademark registration comes with a presumption that the trademark belongs to you and only you — nationwide.

Even if you have no plans to expand beyond your local market, federal trademark registration helps protect you from a larger out-of-state corporation appearing out of nowhere and deciding they want to take your local market from you.

Click here to book your federal trademark consultation.