Uncrustable And Untouchable

The News: Smuckers sued Trader Joe’s for making PB&Js that are allegedly too similar to its Uncrustable brand.

The Source:https://www.fox5ny.com/news/smuckers-uncrustable-lawsuit-against-trader-joes-allowed-proceed

The Takeaway: There are lots of ways someone can infringe on your brand, which is a problem because what they are doing is trading on the hard work you put into developing a reputation with your customers.

The good news is there are also ways to get out ahead of problems to avoid costly litigation or losing the right to use your name down the road. It starts with a consultation.