The Issue: The U.S. Supreme Court ruled that commercial parodies are not automatically shielded by the First Amendment when a humorous design is used directly as a trademark/source identifier.
The Source: https://newslink.reuters.com/public/30917311
The Takeaway: Likelihood of confusion is a potent brand killer. It can rise up years after launch and force you to abandon all of your hard work and financial investment in your brand. This is one of the reasons it is so important to consult an attorney about the risks associated with a particular name.
A trademark attorney can help you avoid similar problems in your trademark application. Book your federal trademark consultation with Equinomia Legal here.