Taylor Swift Finds Out About Likelihood Of Confusion

The News: In March of this year, Las Vegas columnist Maren Wade filed a federal trademark lawsuit against Taylor Swift in California, alleging that Swift's branding for The Life of a Showgirl creates reverse confusion with Wade's federally registered mark, "Confessions of a Showgirl."

The Source:https://apnews.com/article/taylor-swift-showgirl-lawsuit-1e65b44eb6cca03297a712f1d247e3bf

The Takeaway: There’s a lot of risk in choosing to continue to use a name for your brand or business after the USPTO rejected that name as confusingly similar to a federally registered name. And not everyone has Taylor Swift levels of wealth to fall back on.

If Taylor Swift had asked me, I would have advised against it.

You can ask me your intellectual property questions by booking your federal trademark consultation with Equinomia Legal here.

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Likelihood Of Confusion Battles With First Amendment