Taylor Swift Finds Out About Likelihood Of Confusion

The Issue: Las Vegas columnist Maren Wade filed a federal trademark lawsuit against Taylor Swift in California, alleging that Swift's branding for The Life of a Showgirl creates reverse confusion with Wade's federally registered mark, "Confessions of a Showgirl." According to news reports, the USPTO had already issued an initial refusal of Swift's application, citing Wade's mark.

The Source: https://apnews.com/article/taylor-swift-showgirl-lawsuit-1e65b44eb6cca03297a712f1d247e3bf

The Takeaway: There's generally a lot of risk in choosing to keep using a name for your brand or business after the USPTO has flagged it as confusingly similar to a federally registered name. And not everyone has Taylor Swift levels of wealth to fall back on.

You can ask me your intellectual property questions by booking your federal trademark consultation with Equinomia Legal here.

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Likelihood Of Confusion Battles With First Amendment